GO-TO-MARKET PROPOSAL
The Distribution Jupiter Gacha
Does Not Have
Month one proved community distribution moves packs. This engagement designs the retention product, and builds the four acquisition channels Jupiter Gacha currently has no presence on.
Prepared for Jupiter
August 2026
TRUSTED BY
01 / WHO WE ARE
A full-stack go-to-market studio
Surgence runs go-to-market end to end: narrative and messaging, content and design, press and distribution, paid, and search. Forty specialists in house across five hubs, no subcontracting, one team accountable for the whole program.
40+
Specialists in house
100+
Engagements delivered
5
Global hubs
$300M+
Client revenue driven
TRUSTED BY
+ 100 OTHERSGLOBAL HUBS
DUBAI · SINGAPORE · SEOUL · BANGKOK · NEW YORK
01
SECTION ONE
Where engagement one landed
What month one produced, what it could not tell us, and what that means for month two.
01
Month one results
02
Bought volume does not compound
03
Four objectives
01 / MONTH ONE RESULTS
What month one produced
Distribution moved packs with no paid posting fees. What it cost per community, and what it reached, comes from the shared campaign spreadsheet.
COST PER COMMUNITY ACTIVATED
$226
Total spend was $9,500, with no paid posting fees on any activation. The exact spend and per community cost sit in the shared campaign spreadsheet, not in this deck.
TOTAL SPEND
$9,500
$9,500 across all activations. No paid posting fees on any activation.
DELIVERABLE COMPLETION
100%
Alpha calls, raffles, winner lists returned.
COMMUNITIES NOW RELATIONSHIPS
42
28 wave one, 14 wave two. Reusable without new negotiation.
THE TWO WAVES
Wave one
13 JULYBroad. 28 communities, three to five packs each, sized on community strength.
28 COMMUNITIES · $25 PACKS
Wave two
27 JULYNarrower and higher value, targeted at the communities wave one identified.
14 COMMUNITIES · $100 PACKS
WHAT THIS DOES NOT TELL US
Gifted wallets are known to Jupiter. The buyers behind them are not. Trading groups will not disclose main wallets, because disclosure lets their members follow their positions. Jupiter already holds behaviour data on every wallet it gifted, and that data ends at the gift. The fix is the community tournament: tracked per community links make disclosure the price of entry into something worth winning.
Communities posted member screenshots of packs being bought and opened. Buying happened beyond the packs we gave away.
01 / THE DIAGNOSIS
Every dollar of Gacha volume so far was bought with a pack
The channel works. It does not compound.
MONTH ONE PATTERN
Campaign ends, volume stops
There is no mechanic that survives the spend. When the packs stop being distributed, the buying stops with them.
CURRENT STATE
No mechanic outlives the campaign
MONTH ONE PATTERN
No repeat purchase
Buying is a one off event. Nothing brings the same buyer back tomorrow, so every sale has to be bought again.
CURRENT STATE
One purchase, one buyer, once
MONTH ONE PATTERN
Every cohort starts at zero
Nothing carries from one campaign to the next. The audience reached in month one is not an asset the next campaign can draw on.
CURRENT STATE
No carried audience
MONTH ONE PATTERN
Spend scales linearly
Revenue does not. Doubling distribution doubles the cost of distribution, without changing what a buyer is worth after the first purchase.
CURRENT STATE
Cost grows with volume
Month one proved packs move when distribution is put behind them. The question for month two is what makes that volume keep running once the packs stop.
01 / THE OBJECTIVES
Four objectives for month two
Every mechanic and every channel in this deck reports against one of these four.
Attributed acquisition
TODAY
Community spend is unmeasured. Wallet sharing has already been tried and failed.
THE TARGET
Establish attributed volume per community cohort and cost per converted buyer as a live baseline in week one, then set the month-two target against it.
HOW WE MOVE IT
Coded claim links per community, tracked through the tournament mechanic.
Recurring subscription revenue
TODAY
Purchase is a one off event with no repeat mechanic behind it.
THE TARGET
A capped base of active subscriptions producing predictable monthly revenue.
HOW WE MOVE IT
The Calendar, a subscription product with tiered pricing and capped supply.
Return frequency
TODAY
No reason to return between campaigns.
THE TARGET
Subscribers renewing at cycle end rather than lapsing.
HOW WE MOVE IT
Daily reveals and streak mechanics inside the Calendar.
Category and channel presence
TODAY
No presence on short-form social, category SEO, streamers, or an ambassador program.
THE TARGET
Baseline reach and rank across all four channels, then set share-of-voice targets per channel once tracking is live.
HOW WE MOVE IT
The monthly execution retainer: raids, short-form social, SEO, streamers, ambassadors.
BASELINES CONFIRMED WITH JUPITER IN WEEK ONE, TARGETS SET AGAINST THEM
02
SECTION TWO
Two things have to change
One brings the same buyer back. The other brings new buyers in.
01
Retention and acquisition
02
Two loops, two jobs
02 / WHAT HAS TO CHANGE
Retention and acquisition, running at the same time
Two problems, two answers, both required.
01 RETENTION
The same buyer has to come back. Today a pack purchase ends the relationship. A subscription product turns one purchase into 31 days of opens and a renewal.
A pack purchase today ends the relationship
A subscription turns one purchase into 31 days of opens
Renewal at cycle end replaces a new campaign
Covered in section 03
THE RETENTION PRODUCT, SECTION 03
02 ACQUISITION
New buyers have to arrive without a pack being paid for each one. Four channels the product is built for, and has no presence on, change that.
Every new buyer today costs a gifted pack
Four channels the product is built for, with no presence on them
New buyers arrive without a pack being paid for each one
Covered in section 04
THE ACQUISITION CHANNELS, SECTION 04
Neither one works alone. Retention without new buyers compounds a shrinking base. Acquisition without retention buys the same volume twice.
02 / TWO LOOPS, TWO JOBS
Two loops, two jobs
One loop brings new buyers in. The other brings the same buyer back the next month.
ACQUISITION. BRINGS NEW BUYERS IN.
Pull Record into first purchase
User connects wallet
Card returns their pull history and tier
Tier gives Calendar eligibility
First purchase credits points
Card is shared into their community
New users scan
The Pull Record scan turns a wallet already buying gacha elsewhere into a first Jupiter Gacha purchase.
RETENTION. BRINGS THE SAME BUYER BACK.
Calendar into daily opens and renewal
User mints a Calendar
Opens a pack daily
Streak builds points multiplier
Tier upgrade earned through volume
Renewal at day 31
Renewed subscribers carry into the next cycle
The Calendar subscription makes the same buyer open a pack every day for 31 days, then renew.
WHAT EACH LOOP PAYS FOR
The acquisition loop pays for a buyer once. The retention loop takes the revenue from that same buyer for 31 days and again at renewal. Every mechanic in this section drives one or both.
03
SECTION THREE
The retention product
What turns a one-time pack buyer into a monthly one.
01
The Pull Record
02
The Calendar
03
Reward economics
03 / 01
The Pull Record
The acquisition asset. A wallet scan that reads a user's gacha history across platforms and returns it as a shareable card.
WHAT IT IS
A landing page where a user connects a wallet and receives their pull record: total spent on gacha across indexable platforms, best pull, pull rate against the median, luck percentile, and their resulting Jupiter tier. Perp and DEX volume acts as a second qualifying path for traders with no gacha history, shown as a separate profile rather than blended into one score. The card gives Calendar eligibility and a points multiplier. Points credit on first Jupiter Gacha purchase, not on wallet connect, so trading history acts as its own sybil filter.
THE BEATS
JUPITER
CLAIM / CALENDAR / TIERS
What is your pull record?
Connect your wallet. We will read every pull.
TOTAL SPENT ON GACHA, ACROSS PLATFORMS
[VALUE]
TOP [X]% OF WALLETS SCANNEDBY PLATFORM
BEST PULL
[VALUE]
PULL RATE VS MEDIAN
[X]x median
LUCK PERCENTILE
[X]th percentile
YOUR TIER
[TIER NAME]
Unlocks [WHAT IT UNLOCKS]
ILLUSTRATIVE MOCKUP, VALUES NOT ACTUAL
OBJECTIVE
OBJ 01, OBJ 04
THE TARGET
A qualified acquisition list ranked by proven gacha spend, and cohort level attribution without asking any admin to disclose a wallet
MEASURED BY
Wallets scanned, scan to first purchase conversion, share rate, volume from converted wallets
WHAT IT PRODUCES
An attribution layer built into the product, and a conquest funnel aimed at buyers currently spending on competing platforms.
PHASE 01 / DESIGN
VENUE COVERAGE LIMITED TO INDEXABLE ON-CHAIN COUNTERPARTIES. SCOPE CONFIRMED AT BUILD.
03 / THE PULL RECORD, PRECEDENT
We have shipped this exact mechanic before
Three live examples of the same viral product pattern the Pull Record uses: read a public identity, return a scored card, make sharing the card the distribution.
Wallet reads its own onchain history back as a scored card. 936K views, 45K likes, 35K reposts.
Three step claim flow with a leaderboard behind it. 822K views on the launch post alone.
The output asset itself: personal number, rarity tier, one tap share. This is the Pull Record pattern.
03 / 02
The Calendar
The recurring revenue product, a capped monthly subscription with daily pack drops and a tier ladder built in.
WHAT IT IS
A capped, one per qualified wallet monthly subscription. The buyer mints once and opens one pack a day for 31 days. Eligibility requires prior gacha activity on any platform, which makes the qualifier itself a conquest mechanic. Supply is capped to create scarcity and to bound Jupiter's reward exposure. The guaranteed value component is denominated in digital rewards and loyalty points where Jupiter controls the cost basis, not in cash equivalent card value. Reference anchors from the client call: a 5,000 calendar cap and a $100 entry point, both indicative and set with Jupiter, one per qualified wallet. The ladder is built into the Calendar rather than sold separately. Entry tier is purchased; the four tiers above it are earned through volume and KPI thresholds rather than paid upgrade, so a subscriber who rips packs with their community moves up without additional spend. Streak length feeds a loyalty points multiplier, so daily opens speed up tier progression. Engagement one showed the behaviour already exists: high volume wallets started on $50 packs, ran roughly five, then settled into $250 packs. The ladder moves buyers along that same path deliberately.
THE BEATS
JUPITER
CALENDAR / TIERS
THE CALENDAR
One pack a day, for 31 days. Five tiers, earned not bought.
Indicative, set with Jupiter: 5,000 calendar cap, $100 entry point, one per qualified wallet.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
TIER 05 / APEX
UNLOCKED, NOT BOUGHT[CONFIRM WITH JUPITER] volume and KPI threshold
TIER 04 / ELITE
UNLOCKED, NOT BOUGHT[CONFIRM WITH JUPITER] volume and KPI threshold
TIER 03 / CORE
UNLOCKED, NOT BOUGHT[CONFIRM WITH JUPITER] volume and KPI threshold
TIER 02 / ACTIVE
UNLOCKED, NOT BOUGHT[CONFIRM WITH JUPITER] volume and KPI threshold
TIER 01 / ENTRY
PAIDPurchased
ELIGIBILITY
Prior gacha activity on any platform.
STREAK MULTIPLIER
Streak length feeds the loyalty points multiplier, compounding tier progression.
The guarantee is modelled as a floor, or as an expected value, not both.
ILLUSTRATIVE. CAP, ENTRY PRICE AND THRESHOLDS CONFIRMED WITH JUPITER BEFORE ANNOUNCEMENT
OBJECTIVE
OBJ 02, OBJ 03
THE TARGET
A capped base of active subscriptions producing predictable monthly revenue, with subscribers renewing at day 31 rather than lapsing
MEASURED BY
Calendars minted against cap, pre-registration to mint conversion, revenue per subscriber, streak length distribution, tier progression rate, day 31 renewal rate
WHAT IT PRODUCES
A recurring revenue line Jupiter owns, a daily reason to open the app for 31 days, and a visible ladder that gives every tier a next step without a discount.
PHASE 01 / DESIGN
CALENDAR CAP AND ENTRY PRICE INDICATIVE, SET WITH JUPITER
03 / 03
Reward economics and EV modelling
This is the one part of the product Jupiter's engineers will not build without a spec. Getting the guarantee wrong costs real money on every claim.
WHAT IT IS
This is design work, not engineering, and it has to be finished before the Calendar is announced. It covers pack value modelling across the 31 day cycle: what goes into each day's pack, and how the value curve behaves over the full cycle rather than on any single day. It defines the guarantee itself. The guarantee is modelled as either a floor or an expected value, not both. Which one it is changes the risk profile, and it is agreed before any public communication. It sets cost basis on digital rewards and loyalty points, since the guarantee is denominated in assets Jupiter controls the cost of, not cash equivalent card value. It sizes the supply cap against total reward exposure, so the cap set with Jupiter is the number that keeps exposure inside an agreed limit, not a marketing number. It prices the economics of each tier threshold, since reaching a tier changes a subscriber's expected pack value and that cost has to be modelled per tier. It closes with break even and margin per tier, so Jupiter knows what each tier costs to run before it goes live.
THE BEATS
MODEL_01 / PACK VALUE ACROSS THE 31 DAY CYCLE
CYCLE SEGMENT
MODELLED PACK VALUE
CUMULATIVE EXPOSURE
GUARANTEE TYPE
Modelled as a floor, or as an expected value, not both. [CONFIRM WITH JUPITER]
COST BASIS
Digital rewards and loyalty points, cost basis controlled by Jupiter, not cash equivalent card value.
MODEL_02 / TIER ECONOMICS
TIER
BREAK EVEN
MARGIN
Supply cap sized against total reward exposure, not set as a marketing number. Indicative cap: 5,000, indicative entry: $100, both set with Jupiter.
MODELLED INPUTS, NOT DELIVERED RESULTS. AGREED WITH JUPITER BEFORE LAUNCH
OBJECTIVE
OBJ 02, OBJ 03
THE TARGET
A guarantee structure and cap that Jupiter can commit to publicly without open ended exposure
MEASURED BY
Modelled exposure per cap scenario, margin per tier, deviation of actual pack cost from model once live
WHAT IT PRODUCES
The economic model the Calendar and the tier ladder are built on, agreed with Jupiter before any figure is made public.
PHASE 01 / DESIGN
MODELLED INPUTS, NOT DELIVERED RESULTS. AGREED WITH JUPITER BEFORE LAUNCH
04
SECTION FOUR
The channels that bring new buyers in
Four channels the product is built for, and has no presence on.
01
Four channels Jupiter Gacha is not on
02
The search result
03
Six execution functions
04 / THE GAP
Four channels Jupiter Gacha is not on
Four channels Jupiter Gacha has no working presence on today.
Instagram and TikTok
Short-form video
Jupiter's listed channels are X, Discord, Telegram and YouTube. There is no Instagram account and no TikTok account. Pack opening is the most natively short-form video format in crypto, and it is running on neither platform built for it.
CURRENT STATE
No account
Organic ranking
Category search
Jupiter ranks for Jupiter. It does not rank for the category. On gacha pull and TCG pack terms, Courtyard sits above Jupiter Gacha in organic results, with Crypt as the first real organic listing after sponsored placements.
CURRENT STATE
Not on page one
Kick and Twitch
Streamers
Gacha and pack opening converts on Kick and Twitch. Jupiter Gacha has no sourcing pipeline, no rate card, and no negotiated roster on either platform.
CURRENT STATE
No roster
Creator amplification
Ambassadors
Creator amplification runs today as one off raids. There is no ambassador roster, no tier structure and no referral tracking, so every campaign is recruited from scratch.
CURRENT STATE
No standing structure
VERIFIED AGAINST JUPITER'S LISTED CHANNELS AND LIVE SEARCH RESULTS, AUGUST 2026
04 / THE SEARCH RESULT
The search result
QUERY
AD
SPONSORED
Generic gacha pull sponsored listing
example-brand-a.io/gacha-pulls
AD
SPONSORED
Generic TCG pack sponsored listing
example-brand-b.io/tcg-packs
01
ORGANIC
Courtyard, physical card gacha and pack opening
courtyard.io
02
ORGANIC
Crypt, TCG pack marketplace
crypt.gg
03
ORGANIC
Generic category result
example-brand-c.com/packs
04
ORGANIC
Generic category result
example-brand-d.com/gacha
N/A
NOT ON PAGE ONE
Jupiter Gacha does not appear in category results
jup.ag/gacha
Jupiter has too many products to run search for each one. Category rankings take months to build, and once built they keep returning buyers after the engagement ends.
LIVE SEARCH RESULTS, AUGUST 2026. POSITIONS CONFIRMED WITH JUPITER BEFORE PUBLICATION.
04 / 03
Raids and creator amplification
Coordinate creator activity around every campaign drop, on the network Jupiter already has, run as a standing function.
WHAT WE DELIVER
HOW IT RUNS
ALREADY RUNNING
Jupiter sent a raid post the night before this proposal was written.
01
DROP
Campaign drop scheduled
02
SEED
Creators seeded ahead of launch
03
RAID
Same-day raid coordination across the network
04
REPORT
Reach and engagement reported per campaign
COVERAGE
Coverage runs across the existing creator network, with content angles set per drop and whale outreach coordinated alongside seeding where a drop calls for it.
ALREADY RUNNING. THIS IS THE BASELINE OF THE ENGAGEMENT
Already running. This is the baseline of the engagement.
04 / 04
Short-form social build, Instagram and TikTok
Build and run the two channels Jupiter Gacha has no presence on, from account setup through to a standing content and community operation.
WHAT WE DELIVER
HOW IT RUNS
NO ACCOUNT LIVE
Pack opening reels, unboxing UGC
TIKTOK
NO ACCOUNT LIVE
Pack opening shorts, unboxing UGC
CHANNEL BUILD
Account setup and positioning
Pack opening content format for both platforms
UGC creator network for unboxing content
Posting cadence, comment and community management
PACK OPENING IS THE MOST NATIVELY SHORT-FORM FORMAT IN CRYPTO
Pack opening is the most natively short-form format in crypto. There is currently no account on either platform.
04 / 05
Category SEO
Build the category presence Jupiter Gacha does not have, so search and AI answers resolve to Jupiter rather than to Courtyard or Crypt.
WHAT WE DELIVER
HOW IT RUNS
CATEGORY KEYWORD TRACKING
TERM
RANK
STATUS
Gacha pack pull
[TBD]
RESEARCH
Crypto TCG packs
[TBD]
RESEARCH
NFT pack opening
[TBD]
RESEARCH
Gacha vs Courtyard
[TBD]
GAP ANALYSIS
Gacha vs Crypt
[TBD]
GAP ANALYSIS
ENTITY WORK
Canonical category pages, technical SEO and schema, and entity work so AI answers resolve Jupiter Gacha correctly. Rank tracked monthly, no rank invented ahead of the work.
THE ONE ASSET IN THE ENGAGEMENT THAT KEEPS COMPOUNDING AFTER IT ENDS
Category pages and rankings keep delivering buyers after the engagement ends. Nothing else in the scope does that.
04 / 06
Streamer sourcing and negotiation
Build the streamer channel Jupiter has no presence on, across Kick, Twitch and YouTube, with every activation approved before it runs.
WHAT WE DELIVER
HOW IT RUNS
STREAMER DATABASE, INDICATIVE STRUCTURE
PLATFORM
NICHE
RATE
KICK
Pack opening
[TBD]
TWITCH
Gambling adjacent
[TBD]
YOUTUBE
Gacha, TCG
[TBD]
HOW IT RUNS
Surgence sources, qualifies and prices. Jupiter approves each activation. Fees sit outside the retainer and are passed through at cost.
RATES CONFIRMED PER STREAMER AT THE TIME OF NEGOTIATION
Surgence sources, qualifies and prices. Jupiter approves each activation. Fees sit outside the retainer and are passed through at cost.
04 / 07
Ambassador program
Build a standing ambassador roster Jupiter has no equivalent of, structured so reward scales with what an ambassador actually converts.
WHAT WE DELIVER
HOW IT RUNS
JOIN
Entry pack allocated on joining
REFERRAL MILESTONE
Additional pack earned at referral milestone
SALES MILESTONE
Reward escalates as ambassadors convert sales
PARTICIPATION COMPOUNDS INSTEAD OF BEING PURCHASED PER POST
Entry pack on joining, additional packs earned at referral and sales milestones. Reward follows sales rather than being paid per post.
04 / 08
Campaign-tied community activation
Activate the community network on campaign launches, priced to the campaign's own denominations and targeted at communities with proven buying behaviour, with attribution and reporting built into how it runs.
WHAT WE DELIVER
HOW IT RUNS
COMMUNITY TOURNAMENT, INDICATIVE STANDINGS
TRACKED PER COMMUNITY LINKCOMMUNITY
VOLUME
RESULT
01
Community A
[TBD]
PACK ALLOCATION
02
Community B
[TBD]
PACK ALLOCATION
03
Community C
[TBD]
PACK ALLOCATION
04
Community D
[TBD]
WHY THIS FIXES ATTRIBUTION
Entry requires the community link, so attribution is a property of participation rather than a disclosure request. 156 FNF communities are available from engagement one, 15 have been activated, giving at least 15 existing communities that have used the product and the rest of the list to onboard for the tournament.
ACTIVATED PER CAMPAIGN. NOT A STANDING WEEKLY SPEND
156 FNF communities are available from engagement one. 15 have been activated. That gives at least 15 existing communities that have used the product, plus the rest of the list to onboard for the tournament.
05
SECTION FIVE
Delivery and commercials
What is paid once, what is paid monthly, and what gets reported.
01
The phase plan
02
What gets reported
03
Commercials
05 / THE PHASE PLAN
One design phase paid once, then execution paid monthly
Two line items, and this is the first place either one appears. Phase 01 is paid once and produces the specification Jupiter builds from. Phase 02 is paid monthly and runs the acquisition channels.
PHASE 01
Design
PAID ONCEWHAT RUNS
01 Mechanic design
02 Reward economics and EV modelling
03 Tier structure
04 Supply and pricing, indicative and set with Jupiter
WHAT JUPITER HAS AT THE END
A written specification Jupiter's engineers can build from, with the guarantee modelled and stress tested. Duration: [CONFIRM WITH JUPITER]
PHASE 02
Execution
PAID MONTHLYWHAT RUNS
01 Raids and short-form social
02 Category SEO
03 Streamers and ambassadors
04 Campaign-tied activation and reporting
05 Instagram and TikTok
06 Ambassador program
WHAT JUPITER HAS AT THE END
Each month: six acquisition channels live that did not exist before, and a creator and streamer roster Jupiter can activate on any campaign.
Phase 01 is paid once against a defined deliverable list. Phase 02 is paid monthly for six functions Jupiter has no one running today.
PHASE TIMING CONFIRMED AGAINST FINAL TERM
05 / MEASUREMENT AND REPORTING
What gets reported, and how often
Reported against the four objectives set in section 01. Every mechanic and every channel reports into one of them.
Attributed acquisition
WHAT WE REPORT
Attributed volume per community cohort
Cost per converted buyer
Claim link redemption rate
Recurring subscription revenue
WHAT WE REPORT
Calendars minted against the cap
Revenue per subscriber
Pre-registration to mint conversion
Return frequency
WHAT WE REPORT
Daily open rate across the cycle
Streak length distribution
Renewal rate at day 31
Category and channel presence
WHAT WE REPORT
Reach and views per channel
Ranking positions on category terms
Streamer and ambassador activations run
WEEKLY
Dashboard update and a short written read on what moved, and what we are changing because of it.
MONTHLY
Full performance review against the four objectives, with the plan for the month ahead.
BASELINE
Baselines are confirmed with Jupiter in week one, before anything launches, and the attribution window is agreed before any report is issued.
05 / COMMERCIALS
Two line items, one paid once and one paid monthly
The design fee is paid once. The retainer covers the six functions listed above, none of which currently sit with anyone at Jupiter.
Campaign and product design
[TBD]
FIXED FEE, PAID ONCE
Covers: mechanic design, reward economics, EV model, tier structure, supply and pricing specification.
Monthly execution
[TBD] / MONTH
PAID MONTHLY, [TBD] MONTH TERM
Covers: short-form video, category SEO, streamer sourcing, ambassador programme, creator raids, campaign-tied community activation, attribution and reporting.
NOT INCLUDED